Fidelity Backs Financial Planning Center as Founding Sponsor


Leadership of the investment giant says the firm is committed to supporting diversity and inclusion initiatives.

The Certified Financial Planner Board of Standards announced Wednesday that Fidelity Investments is the newest founding sponsor of the CFP Board Center for Financial Planning, with Fidelity pledging to financially support the organization over the next four years.

The new sponsorship comes nearly a year after the CFP Board announced a decision to split into two nonprofit groups to better promote careers in financial planning and the public image of financial planners.

The newly founded 501(c)(6) organization is called CFP Board of Standards, while the existing 501(c)(3) organization, a program with roots dating to 2015, was renamed the CFP Board Center for Financial Planning.

According to a statement about the new partnership, Fidelity Investments has worked with the CFP Board over the past nine years and has previously supported initiatives focused on growing the talent pipeline of financial planners.

As a founding sponsor of the spun-off 501(c)(3), Fidelity says it remains committed to supporting the organization’s diversity and inclusion initiatives for the foreseeable future.

Kevin Keller, the CFP Board CEO, said Fidelity’s support has been and will remain “invaluable” as the organization seeks to build a future workforce that is “not only knowledgeable but also representative of the public we serve.”

As Keller highlights, sponsors have enabled the CFP Board Center for Financial Planning to build out an annual diversity summit and diversity-focused career fairs, as well as providing scholarships totaling over $1.65 million to women and people of color.

David Coyne, head of retail distribution at Fidelity Investments, said the sponsorship demonstrates the firm’s goal of cultivating a diverse and talented workforce.

Pictured: Kevin Keller


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