First Bank brings over 110 years of experience coupled with digital innovation to banking in Del Mar


In an area with an abundance of banking choices, one financial services provider stands out from the rest. Although new to the Del Mar area, First Bank has enjoyed a legacy of strength for over 110 years.

First Bank’s new, innovative branch is 1,260 sq. ft. and conveniently located right off of the 5 Freeway in the Flower Hill Promenade Plaza at 2600 Via De La Valle, Unit G102. Boasting both friendly, personal service coupled with state-of-the-art technology, First Bank’s Del Mar branch is the future of banking.

First Bank’s stability of over a century of independent ownership allows them to focus on their clients’ long-term objectives. Possessing nearly 20 years of financial services experience, Alberto Velazquez is serving Del Mar and other area residents as the branch manager. Although Alberto has worked in banking in the Del Mar area for many years, he chose to join First Bank’s new branch because he enjoys working in the beautiful, coastal area and has a similar mindset of building long-term relationships.

First Bank’s Del Mar team is fully committed to serving all area clients, but businesses of family ownership structure are one segment they feel they can passionately serve. To its credit, First Bank focuses on developing value-added, strategic partnerships with closely-held businesses. In fact, First Bank has made it their organization’s mission to help local, family-owned businesses, their families, and employees thrive through the generations. First Bank even launched a First Bank Center for Family-Owned Businesses that takes a holistic view of family-owned enterprises and delivers services beyond that of traditional banking products.

Possessing an impressive 40 years of experience in financial services, Ruth Sintay is First Bank’s banking specialist and works alongside Alberto. While Alberto and Ruth are both at the Del Mar branch to personally serve clients, the new branch also offers the convenience of an Interactive Teller Machine (ITM), allowing clients to interact with a live, on-screen First Bank banker to make a deposit, cash checks, check balances, make loan payments, and make transfers. Similar to what you would do at a teller window, the ITM offers the convenience of transacting in a secure, contactless manner.

Fully engaged in the community, Alberto recently joined the Solano Beach Chamber of Commerce and is planning to join their Board. While he is out in the community, Alberto is always speaking with area business owners and often hears that in this economic environment other financial providers are unable to fulfill their business lending needs. Committed to serving the community and businesses of all sizes, First Bank’s doors are open for business lending, including commercial and business loans, business lines of credit, equipment financing, and SBA loans. A full-service financial provider, First Bank offers mortgages, home equity lines of credit, accounts payable/receivable services, business and consumer checking and savings products. First Bank also offers retirement and college planning.

Plus, with First Bank’s flat structuring and localized decision-making, you’ll not only receive prompt service but also direct access to First Bank’s knowledgeable leadership.

In conjunction with the Chamber of Commerce, First Bank’s Del Mar location will be hosting a grand opening event on Wednesday, Nov. 15 and is excited for the community to come in to see the beautiful, new branch, try out the ITM, and, of course, to meet the Del Mar team.

The First Bank Del Mar branch is open for in-person services from 9 a.m. – 5 p.m. Monday through Friday. Clients may transact with a live, on-screen First Bank banker via the ITM from 7 a.m. – 5 p.m. Monday to Friday and 7 a.m. – 12 p.m. on Saturday. The ITM also serves as an ATM if the assistance of a virtual banker isn’t needed.

2023 First Bank. All Rights Reserved. Member FDIC. Equal Housing Lender. First Bank NMLS ID 551928.

Investment and insurance products are offered through OSAIC INSTITUTIONS, INC., Member FINRA/SIPC. Osaic Institutions and First Bank are not affiliated. Osaic Institutions does insurance business in California as Osaic Institutions Insurance Agency, CA Agency License #OH30186. Products and investment advisory services made available through Osaic Institutions are not insured by the FDIC or any other agency of the United States and are not deposits or obligations of nor guaranteed or insured by any bank or bank affiliate. These products are subject to investment risk, including the possible loss of value. First Bank Wealth Management is a trade name of First Bank, and certain products and services are provided through First Bank, and its affiliates and subsidiaries. Neither Osaic Institutions or First Bank, nor any of their affiliates or financial advisors, provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions. Use FINRA’s BrokerCheck to learn about the professional background, certifications, licenses, and any regulatory violations or complaints for any financial advisor.

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