How to become an informed investor and make better investment decisions


Only 6% of South Africans can maintain their standard of living after retirement. This alarming statistic highlights the importance of informed investment decisions in ensuring a financially secure future.

Investing can be a daunting task, especially for those who are new to the world of financial planning. With so many investment options available, it can be overwhelming to know where to start and how to make the best decisions for your financial future. However, with the right strategies, you can navigate the complex world of investing and ensure that you are making choices that align with your financial goals.



As a certified financial planner with over 28 years of experience in the financial sector, I have seen the impact of informed investment decisions on the financial well-being of my clients. Here are five things to consider if you want to become an informed investor who makes better investment decisions.

Educate yourself

When it comes to investing, knowledge is power. Understanding the various investment options available and how they fit into your financial plan is essential for making informed decisions. Read books, talk to people and, most importantly, ask a lot of questions. Whether it’s stocks, bonds, real estate or mutual funds, gaining a thorough understanding of each option is the foundation for creating a successful investment strategy.

Know your risk appetite

Assessing your risk tolerance is equally important. Understanding your comfort level with risk will help you determine the best investment strategy for your needs. For example, if you have a low-risk tolerance, you may opt for more conservative investment options, while those with a higher risk tolerance may be more inclined towards aggressive investment strategies. By aligning your risk tolerance with your investment decisions, you can create a plan that provides a good balance between potential financial growth and managing risk. This is where the expertise of a financial consultant like myself can provide valuable guidance to individuals when navigating the investment landscape.

Don’t put all your eggs in one basket

Warren Buffett, one of the world’s most successful investors, said to not put all your eggs in one basket. What he meant was to diversify your investments. By spreading your investments across different asset classes, industries, and geographic regions, you can reduce the risk of significant losses and increase the potential for overall portfolio growth. Diversifying your investment portfolio can help safeguard against market volatility and economic downturns, providing a more stable and resilient investment strategy.

Think long-term



Thinking long-term is also essential. While short-term gains may be tempting, focusing on long-term financial growth is a more sustainable approach. By staying committed to your long-term investment plan and resisting impulsive decisions based on short-term market fluctuations, you position yourself for greater financial success over time.

Monitor your investments

Monitoring your investments is the final piece of the puzzle. Regularly reviewing and adjusting your investment portfolio to ensure it aligns with your financial goals and risk tolerance is crucial. Your financial advisor should help you stay informed about market trends and economic developments to help you make informed decisions that support your long-term investment strategy.

Investing is a crucial component of financial planning, and making informed investment decisions is vital to securing your financial future. Educating yourself, knowing your risk appetite, diversifying your investments, thinking long-term, and monitoring your investments are critical steps in making informed investment decisions. By following these guidelines and working with a trusted financial advisor, you can pave the way for a financially secure future.

At Isihlangu Financial Services, we believe in the power of building relationships and providing sound, responsible financial advice to our clients. We understand the importance of informed investment decisions when it comes to creating financial certainty and clarity for our clients’ current and future well-being. Our dedication to upholding the highest standards of professionalism, integrity and honesty ensures that our clients receive the guidance they need to make informed investment decisions. Get in touch with us if you’d like to learn more about how we can help you make better financial decisions.


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