The WIM Marketing team is evolving to support our business. As a member of this growing team, you will be a key part of building an organization to support our Financial Advisors (FAs) and their teams. Your role is the development and implementation of marketing solutions to support our Advisors in their effort to grow their practice and their clients’ success. In addition to working closely with the Financial Advisor team, you will work on several projects that help build multi-channel marketing solutions and focused growth
In this role, you will:
Implement and maintain digital marketing programs, execute marketing or direct mail programs and manage major marketing in creative areas or product linesReport and recommend improvements to management regarding marketing and sales materials within marketingReview analysis of products, sales pricing, customer retention, customer profile, sales, profitability and review data in support of program initiativesExercise independent judgment to guide campaignsEnsure initiatives are executed in accordance with objectives and align with brand and corporate technology standardsPresent recommendations for analyzing data, monitoring performance, providing optimization recommendations and present output to partnersExercise independent judgment while developing expertise in legal, compliance, privacy regulations and policies related to marketingCollaborate and consult with other product marketing areas, technology, customer care, organizational units, alliance partners marketing team, business partners and outside vendors to ensure successful implementation and execution of marketing campaignsNavigate and consult MyMarketing users on platform via phone and email.Use your creative or agency experience with print on demand/marketing on demand to align with line of business targets and manage projectsRequired Qualifications
2+ years of Marketing, E-business, Digital Marketing, Digital Platform experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, educationDesired Qualifications:
Demonstrated experience in the production of creative materials generated by marketing platforms to support field sales and marketingExperience with creative or agency and/or print on demand/marketing on demandSuccessful candidates will have managed the fulfillment of field and marketing led campaigns, the creation and execution of digital media, vendor selection and management, testing, pricing, quality controlCandidates will have partnered closely with Data and Platform partners to collectively ensure that creative is executed and delivered in a timely and accurate manner, including partnering with the Agency and internal constituents to intake and onboard new creativeDemonstrated partnerships that to delivered a world class advisor experience and ultimately a successful client and prospect journey is requiredAble to show how their experience has delivered on key program goals and marketing prioritiesProject Management experienceExperience with Adobe Creative Suite (InDesign, Photoshop, and Illustrator)Excellent verbal, written, and interpersonal communication skillsGood analytical skills with high attention to detail and accuracyStrong organizational, multi-tasking, and prioritizing skillsExperience in aligning marketing operational activities to priorities and Key Performance IndicatorsExperience using SalesForce and Marketing CloudStrong relationship management skillsJob Expectations:
Ability to travel up to 15%We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
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