New Edward Jones office opens in downtown Walworth; Financial advisor Daniel Pearce becomes hometown entrepreneur


Ribbon cutting for new Edward Jones office, 106 N. Main St., Walworth

A festive ribbon-cutting was held Monday, Nov. 6 for the new Edward Jones office at 106 N. Main St. in the Higbee Building on the Heyer Park Square in downtown Walworth. Pictured from left are 5-year Edward Jones Financial Advisor Daniel Pearce and Branch Office Administrator Lexus Scherrer. After working at Edward Jones branches in Paddock Lake/Twin Lakes, Mequon and Williams Bay, Pearce, a Class of 2014 alumnus of Big Foot High School, has now opened his own Edward Jones branch in hometown Walworth. 

Eric Johnson

Continuing a multi-generational tradition of entrepreneurship in the Village of Walworth, 5-year Edward Jones Financial Advisor Daniel Pearce has opened his own Edward Jones branch office in hometown Walworth.

A festive ribbon-cutting was held at 8 a.m. Monday opening the new Edward Jones office, located in the Higbee Building at 106 N. Main St. on the Heyer Park Square in downtown Walworth.

“We strive to help every individual reach their financial dreams,” Pearce said.

Walworth resident Lexus Scherrer serves as branch office administrator.

Pearce is the son of Andy and the late LuAnne Pearce, of Walworth. His parents and both sets of grandparents, Forrest and Frances Teer and Richard and Joan Pearce, have deep, longstanding roots in the Fontana-Walworth area.

A Class of 2014 alumnus of Big Foot Union High School and a 2018 finance graduate of the University of Wisconsin-Whitewater, Walworth native Pearce worked at established Edward Jones branch offices at Paddock Lake/Twin Lakes in Kenosha County, Mequon in Ozaukee County, and since 2020 at 49 W. Geneva St. (State Hwy. 67) in Williams Bay before opening his own branch office in the Village of Walworth.

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In many ways, Pearce seemed destined for a life in finance, focusing on “a bunch of business courses” at Big Foot and serving as an active member of the school’s award-winning Future Business Leaders of America (FBLA) chapter.

“I was always really good with math and numbers and had an interest in personal finance,” Pearce recalled. “It worked out well. I got an internship in college that sparked my interest a little bit more and then I got hired by Edward Jones halfway through my senior year and the rest is history.”

His family has deep entrepreneurial roots in Walworth. Grandparents Forrest and Frances Teer once operated a dry cleaning shop in Walworth. Pearce’s dad and grandfather, Andy and Richard “Dick” Pearce, co-founded general contracting firm Pearce & Son, Inc. in 1979.

When opportunity came calling, Walworth resident Daniel Pearce jumped at the chance to continue his family’s entrepreneurial legacy in the village into a third generation, opening his own Edward Jones office in an extensively remodeled and modernized high-traffic downtown Walworth location.

“I’d always had a plan of coming over here to Walworth,” he noted. “This was the end goal and I finally got over here. I grew up here, I know everyone here, I’m part of the Lions Club in town … It all worked out well. It’s where the heart is.”

Noting “The Square in general is getting rejuvenated,” Pearce said his newly-opened Edward Jones financial advising office differentiates itself downtown as “something on The Square that we really haven’t had.”

“We (Edward Jones) are here to help people achieve their financial dreams and goals,” Pearce said.

Offering a personal approach to investing with 18,000-plus financial advisors ready to support clients with their retirement, education savings and insurance needs, Edward Jones and local financial advisors like Daniel Pearce assist clients in preparing for retirement, living in retirement, paying for education, preparing for the unexpected and estate considerations.

Located at 106 N. Main St. on the Heyer Park Square in downtown Walworth, Daniel Pearce’s Edward Jones office is open Monday-Friday 8 a.m. to 4:30 p.m., or by appointment.

For more information, call 262-245-1135, email, or visit online

Founded in 1922, St. Louis-based Edward Jones has approximately 52,000 associates and nearly 19,000 financial advisors serving more than 8 millon clients through more than 15,000 locations across the U.S. and Canada

Edward Jones is a member of the Washington, D.C.-based Securities Investor Protection Corporation (SIPC), a federally mandated, non-profit, member-funded United States government corporation created under the Securities Investor Protection Act of 1970.

SIPC protects the customers of more than 3,500 securities brokerage firms.


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