Like the Force, the power of AI is dependent on using it well.
In a revealing interview with Charlie Rose back in 2015, “Star Wars” creator George Lucas shared insights about the impact of his groundbreaking creation on the world of filmmaking.
In reading the interview, I noted parallels between the misuse of “Star Wars’” innovations and the challenges financial advisors face in the world of AI content generation.
1. Bad Input = Bad Output
In the interview, Lucas highlighted a fundamental truth: A tool is only as good as the user behind it. He lamented how “Star Wars”-esque effects and spaceship battles were often ripped off by other studios looking to capitalize on the franchise’s success. While these movies may have looked similar on the surface, they lacked substance and flopped at the box office.
Similarly, in the realm of AI content generation, the quality of the output heavily depends on the quality of the input. Financial advisors must remember that AI is a tool, not a magic wand. The data, instructions and creativity they provide to AI platforms profoundly influence the content it generates. Garbage in, garbage out; it’s a principle that financial advisors should take to heart.
When utilizing AI to produce content, financial advisors need to feed it with accurate data, clear instructions, and a creative touch. AI can assist in research, data analysis, and even generating initial drafts, but the human touch is vital for ensuring the content’s accuracy, relevance, and engagement. The message is clear: the power of AI lies in its augmentation of human creativity, not its replacement of it.
2. ’It’s Like the Balance of the Force’
In the words of George Lucas, “It’s like the balance of the Force — you can either use it for good or you can use it for evil.” AI content generation tools, like the Force in “Star Wars,” are only powerful when harnessed properly. Here are a few best practices to keep in mind.
Precise prompts: Just as the Force responds to a Jedi’s intention, AI content generation tools require precise prompts. Invest in learning how to prompt AI correctly.
Relevance to your audience: Use the Force of AI to create personalized content for a specific audience persona. Content that is tailored to a specific audience persona will perform better.
Data-driven insights: Allow AI to tap into the wealth of data available. Prompt it to provide insights on market trends, investment opportunities and financial analysis.
Continuous learning: Just as Jedi training is ongoing, encourage AI to learn from its past outputs and user feedback. Adjust your prompts based on its evolving capabilities.
Human oversight: While AI is a valuable tool, it still needs a watchful eye to ensure quality. Review and fine-tune AI-generated content, ensuring it meets your standards and remains true to your intentions.
Your role as an AI user, guided by the wisdom of George Lucas, is to wield AI tools creatively and responsibly, ensuring your content achieves the desired impact.
3. Bad Content Is Going to Proliferate, Just Like Bad Sci-Fi Movies
Lucas noted that when something new emerges, it often gets abused, leading to a flood of poor-quality imitations. The same phenomenon can be observed in the realm of AI content generation. As AI tools become more accessible, the internet is inundated with subpar content produced by automated systems.
In the world of finance, just as in the Star Wars universe, the proliferation of substandard content is detrimental. Clients and prospects are inundated with generic, uninspired content that lacks originality and insight. To stand out, financial advisors must embrace AI to enhance their creativity, not as a shortcut to replacing it.
Financial advisors must focus on crafting unique, relevant, and insightful content that truly resonates with their audience. AI can assist in research, data analysis, and even suggesting initial content ideas, but the true value comes from the creative thinking and strategic approach that advisors bring to the table.
George Lucas’ insights into the pitfalls of misuse and overreliance on innovation in “Star Wars” can serve as a powerful guide for financial advisors navigating the world of AI content generation.
Remember, the tool is only as good as its user. Use AI for good, and don’t succumb to the allure of shortcuts. In the realm of financial advisor marketing, just as in the Force, the true power lies in the hands of those who wield it responsibly and creatively. Embrace AI as a partner in your content creation journey, and the financial galaxy will be yours to explore and conquer.
Robert Sofia is CEO of Snappy Kraken, a digital marketing firm serving financial advisors.